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Three Venerable Chains Plot Growth Strategies; Jamba Rebrands

Written by The Ashton Report

Three iconic restaurant chain brands recently announced plans to grow their unit bases. Columbus, Ohio-based White Castle, founded in 1921, announced it would open a unit in Phoenix, only its second unit west of the Mississippi River. The chain’s V.P. Jamie Richardson said intense social media pressure and a plea from Detroit-native Alice Cooper were…

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