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Starbucks Dramatically Slows Growth Plans Of Reserve And Roastery Stores; Int’l. Unit Count Surpasses U.S.

Written by The Ashton Report

Starbucks CEO Kevin Johnson, in an article in the Jan. 7 Wall Street Journal, said the coffee chain’s plans for as many as 1,000 upscale Reserve concept stores, including the giant Reserve Roasteries, will be scaled back to six to 10 stores until the company can determine if the units meet return goals. Separately, company…

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