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Why Burger King Is Anxious To Roll Out The Impossible Whopper Nationwide

Written by The Ashton Report

Many observers were surprised when Burger King, after just a short test of the plant-based Impossible Whopper in the St. Louis market, announced it would roll the product out nationally as soon as possible and as soon as Impossible Foods can ramp up production. The reason is in the numbers. According to Technomic Transaction Insights…

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