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What Happens To Virtual Brands When Dine-In Roars Back?

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Written by The Ashton Report
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Restaurant Businesses Editor-in-Chief Jonathan Maze raised a very good question last week. It was a question also asked by Jake Calhoun at Chain Store Guide. What happens in the kitchens of casual dining brands that have launched virtual brands when dine-in customers return? The brands were launched in part to absorb excess production capacity idled…

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The Ashton Report