Market Trends Operator Trends The Ashton Report Whats Important Now: Report

What Does Gen Z Want To Eat?

Written by The Ashton Report

Generation Z, the next demographic cohort emerging as consumers, are beginning to finish school and find jobs. NPD Group Executive Director Susan Schwaillie, speaking at recent food conference at Zingerman’s in Ann Arbor, Mich., estimates the spending power of the group at $44 billion annually. Their food habits are distinct from previousgenerations. Among the research…

This content is for registered members of The Ashton Report or paid subscribers to The Ashton Report Insider only. Please register by clicking on the button below to get full access.

Already a member? Log in here

About the author

The Ashton Report