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What Does Gen Z Want To Eat?

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Written by The Ashton Report
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Generation Z, the next demographic cohort emerging as consumers, are beginning to finish school and find jobs. NPD Group Executive Director Susan Schwaillie, speaking at recent food conference at Zingerman’s in Ann Arbor, Mich., estimates the spending power of the group at $44 billion annually. Their food habits are distinct from previousgenerations. Among the research…

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