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Traffic Counts Were Positive in February, But Full-Service Still Struggling, Says NPD/Circana


Total restaurant traffic rose 2% compared to a year ago for the second consecutive month, according to data from NPD, now rebranded Circana. The data is collected from demographically and regionally weighted consumer panels.   Quick-service restaurants, which account for 82% of all traffic, saw a 3% increase in guest counts, which include all off-premise…

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