Total restaurant traffic rose 2% compared to a year ago for the second consecutive month, according to data from NPD, now rebranded Circana. The data is collected from demographically and regionally weighted consumer panels. Quick-service restaurants, which account for 82% of all traffic, saw a 3% increase in guest counts, which include all off-premise…
Traffic Counts Were Positive in February, But Full-Service Still Struggling, Says NPD/Circana
