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NPD Charted Flat Traffic, Only 1% Spending Gain In China 4Q/18

Written by The Ashton Report

The NPD Group, which tracks consumer food and foodservice behavior in 13 markets worldwide, reported flat traffic and only a slight increase in spending 4Q/18, but consumers in so-called Tier 1 cities drove 3% traffic growth in those markets. Strong traffic growth, from 5% to 12% was reported in mid-day dayparts, including lunch. On-premise dining…

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