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Now Applebee’s Tests A Fast-Casual Concept

Written by The Ashton Report

We wrote last week about the announcement in December that Dine Brands IHOP has a created a fast-casual concept, Flip’d by IHOP. Now Dine Brands’ other chain Applebee’s has opened a 2,500 sq.-ft. fast-casual concept which plays off the chain’s existing to-go branding, Applebee’s Express, in Mobile, Ala. The restaurant has a smaller menu than…

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The Ashton Report