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McDonald’s Buys Into Another Tech Company

Written by The Ashton Report

McDonald’s announced another investment in technology last week, saying it purchased an approximately 10% stake in a New Zealand-based developer of mobile apps, Plexure. The app currently is used by McDonald’s in 48 country markets. The chain earlier acquired outright Dynamic Yield, a company that creates customer experience software. NRN: McD’s Buys App Developer Stake…

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