Chain & Commercial Operators Market Trends Noncommercial Operators Operator Trends Operators Product & Technology The Ashton Report Whats Important Now: Report

McDonald’s Buys Into Another Tech Company

 class=
Written by The Ashton Report
 class=

McDonald’s announced another investment in technology last week, saying it purchased an approximately 10% stake in a New Zealand-based developer of mobile apps, Plexure. The app currently is used by McDonald’s in 48 country markets. The chain earlier acquired outright Dynamic Yield, a company that creates customer experience software. NRN: McD’s Buys App Developer Stake…

This content is for registered members of The Ashton Report or paid subscribers to The Ashton Report Insider only. Please register by clicking on the button below to get full access.

Register
Already a member? Log in here

About the author

The Ashton Report