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McDonald’s Big Fresh Beef Burger Gamble Pays Off

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Written by The Ashton Report
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There were many who questioned the wisdom of McDonald’s moving some of its hamburger products to fresh beef early last year, rather than the frozen beef that has been standard for decades. The expense at the store level for new dedicated refrigeration as well as smallwares, the store-level complexity of maintaining parallel fresh and frozen…

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The Ashton Report