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Late Thanksgiving Skews Chain Sales And Traffic Comps, Reports Black Box

Written by The Ashton Report

Same-store sales at more than 31,000 chain units operated by more than 170 chains rose decently last month, up 1.6% versus November the year prior, according to the latest data from TDn2K’s Black Box Intelligence. But the number is misleading, according to Black Box V.P. Victor Fernandez. Because the Thanksgiving holiday fell so late in…

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