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July And August NPD And Black Box Restaurant Performance Data Up And Down

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Written by The Ashton Report
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The data about chain and overall restaurant market performance released by NPD Group and TDn2K’s Black Box Intelligence show how different research data trends can vary. In a huge market, the best one can usually do on a short-term basis is take snapshots.   Generally, we put credence in data from NPD the most, especially…

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The Ashton Report