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It’s The Coffee That Drives Visits To U.S. Donut Shops, Reports NPD

Written by The Ashton Report

There is a reason Dunkin’ Brands has dropped “Donuts” from the name of its namesake chain (the company also owns Baskin-Robbins). According to new data from NPD Group’s Checkout receipt harvesting research, coffee is what drives consumers to the 18,010 U.S. donut stores more than donuts. There were 2.1 billion servings of coffee ordered from…

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