In a foodservice industry defined by rapid innovation and fierce competition, staying ahead of the curve is not optional–it’s essential. With the North American commercial foodservice equipment market projected to reach over $20 billion by 2027, and the global market expected to exceed $45 billion, according to data by Grand View Research, the race is on to deliver smarter, greener, and more connected kitchen solutions. And there’s no better place to see where this future is headed than HOST 2025, the world’s premier trade show for hospitality, out-of-home, and food retail.
Organized by Fiera Milano and set for October 17–21, 2025, in Milan, Italy, HOST 2025 is more than an exhibition—it’s the global epicenter of foodservice innovation. For professionals tracking trends through The Ashton Report—from smart kitchen tech to sustainable design—HOST Milano offers a 360-degree view of what’s next in the industry.
A Global Stage For Foodservice Equipment
Among the show’s six specialized macro-areas, the Food Service Equipment section stands out as a powerhouse of innovation. Spanning everything from next-gen ovens, dishwashers, and food prep stations to energy-saving solutions, waste-reduction systems, and IoT-enabled kitchen tools, this area brings together the full spectrum of the commercial kitchen ecosystem.
This is where manufacturers, distributors, designers, and decision-makers come to launch products, spark partnerships, and spot the next big thing. With more than 1,600 top-tier brands and startups already registered from all over the world, HOST Milano is where European design meets North American performance expectations, making it the ideal sourcing destination for US and Canadian buyers.
Why North American Professionals Should Be There
For North American operators, consultants, and equipment dealers, HOST Milano offers a unique combination of strategic advantages. It provides an unparalleled international perspective by showcasing the global forces and technologies shaping the future of foodservice. Attendees gain early access to exclusive ‘Made in Italy’ and European innovations, many of which debut at HOST Milano before reaching North American markets. The show also serves as a powerful launchpad for building or expanding supplier relationships, with thousands of exhibitors offering opportunities to explore custom manufacturing or OEM solutions. Moreover, HOST Milano’s integrated layout encourages cross-sector insight, making it an ideal destination for multi-channel operators, design firms, and professionals seeking a holistic view of hospitality and foodservice trends.
More Than A Trade Show: It’s An Industry Experience
Beyond the show floor, HOST Milano 2025 features Smart Label – HOST Innovation Award a dynamic program of workshops, competitions, and talks—including chef demonstrations, equipment trials, and discussions on sustainability, automation, and future food formats. These events spotlight the most forward-thinking technologies shaping tomorrow’s kitchens.
If you’re serious about understanding the future of foodservice equipment, HOST 2025 belongs on your calendar. It’s where global trends are revealed, new partnerships begin, and innovation takes center stage. Whether you’re scouting new tech, benchmarking competitors, or planning the next evolution of your brand, HOST Milano is the place to be.
Pre-register here now to secure your badge and start planning your visit!
Are you a potential exhibitor? Find out here how to join the club of world-class businesses exhibiting at HOST 2025. For full details on the show, exhibitors, and event agenda, visit the exhibition website.
HOST in Milan has been a faithful sponsor of The Ashton Report since we began the newsletter. A rep friend asked me a couple weeks ago if the show was worth attending for someone from his firm. I said absolutely, for the reasons detailed above in the press release. I’ve been attending since the 1990s. I always see E&S that I haven’t seen anywhere else. It’s well worth the trip. I plan to be there again.
