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GuestXM Says October Chain Sales & Traffic Improved; Circana Data Show Surge In QSR Coffee-Shop Traffic


GuestXM, the Dallas-based foodservice research firm, said same-store sales and traffic counts at the 75 big chains it tracks monthly rose slightly in October after months of slowdowns. Same-store sales comps versus October of 2022 rose 1.4%, up from only 0.6% in September. Traffic continued to decline, off 2.1% in October, but that’s an improvement…

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