New programs and marketing initiated by CEO Brian Niccol are driving what clearly looks to be a comeback at Chipotle Mexican Grill. Same-store sales jumped 6.1% in the fourth quarter, compared to 4Q/2017. Traffic rose 2%, bucking the industry trend of sliding transaction counts. Digital sales in the quarter rose a remarkable 66% as free…
Chipotle Comp Sales Surged 6.1% 4Q/18 As New CEO Manages Turnaround
