The social-media chicken-sandwich brouhaha begun by Popeyes with its intro of a new chicken sandwich has gotten too much press already, but NPD reports the publicity helped boost overall restaurant same-store sales 4.4% in August compared to a year ago. NPD has a number of different subscription research products. These numbers come from the firm’s…
Chicken-Sandwich War Helped Boost August Restaurant Sales, Says NPD, While Gen Z Traffic Influence Emerges
