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Chicken-Sandwich War Helped Boost August Restaurant Sales, Says NPD, While Gen Z Traffic Influence Emerges

Written by The Ashton Report

The social-media chicken-sandwich brouhaha begun by Popeyes with its intro of a new chicken sandwich has gotten too much press already, but NPD reports the publicity helped boost overall restaurant same-store sales 4.4% in August compared to a year ago. NPD has a number of different subscription research products. These numbers come from the firm’s…

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The Ashton Report