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Chain Sales Growth Sagged In April; More Consumers Are Using Deals At Restaurants, Supporting Traffic Counts


The data on sales and traffic at 75 big chains tracked by GuestXM show clear signs of slowing sales and trading down as consumers, worried about possible recession and still dealing with high prices, cut back on restaurant use in April. The Dallas-based research group reported same-store sales at the chains rose a mere 1.3%…

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