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Black Box January Data An Outlier On Soft Comparisons

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Same-store sales and traffic comparisons for the more than 70 big chains tracked monthly by Black Box Intelligence can only be considered an outlier in January this year. Same-store sales comparisons surged 14.1% and traffic comps rose 5%. But the numbers are misleading given that January 2022 number were severely affected by the Omicron variant…

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